Monday, March 16, 2009

A Departure Recharged: Jesse McCartney at the Boston House of Blues

It was newly New Year’s Day and my sister and I sat on our living room couch watching Jesse McCartney perform on Dick Clark’s New Year’s Rockin’ Eve special. We were shocked to see a drastic change in not only Jesse’s look, but his music as well. After he performed his current hit, Leavin’, on the 2009 show, I finally realized that the blond-haired, green-eyed Zac Efron predecessor had grown up. We had liked him with his shaggy locks and boyish charm, but would his new sound still suit our tastes? He performed two more songs and it was determined: we were back in love with him.


Even though my sister couldn't make it, I went with four friends to see Jesse perform live at the Boston House of Blues in late February. The five of us managed to make it to the venue at approximately 4:40pm. Even though the show was to start at 8pm, there was already a gigantic line formed outside the entrance.


“OH MY GOD!” screamed one of the girls in the party in front of us as we moved behind them in line. She opened her arms and grabbed each of her friends for a hug. Sensing this activity as an opportunity to mock, or rather, “fit in” to the crowd, one of my friends decided to do the same exact thing with our group. Her “OH MY GOD!” was followed by rounds of hugs and laughter.


The girls in front of us were around the age of fifteen and dressed uniformly, yet not; all sported some variation of the denim miniskirt, tights, Ugg boots, t-shirt, and hoodie outfit. Each of the girls seemed to be wearing a different Jesse fan accessory, such as a self-shredded Jesse McCartney t-shirt and a necklace with the letter J on a cross. As a friend and I walked up and down the line to pass the time, we realized that most of the people here to see Jesse were younger teens and mostly female. The first group of girls in line had been waiting since 10 am and was growing impatient to enter the venue.


When we were finally let in, the guards tried their best to prevent a stampede of girls from entering the general admission area. We were packed tightly by the stage, dancing to the standby music playing over the loudspeaker to pass the time while Jesse and his opening act, Anjulie, prepared to sing. No matter how good Anjulie performed that night, the girls in the audience wouldn't care about her until she left the stage because her leaving would signify that the man of their dreams was about to perform. (“Oh my God, is she done yet? Is he coming out yet?”).


During the wait time for Jesse to appear, the standby music came on again and each time one song ended, there was a ten second pause that fooled us into thinking that he would finally come out. To occupy their time, the girls around me began talking to each other about each other, regardless of whether or not they knew each other. There were nasty remarks about other girls’ outfits, other girls’ appearances, and about people not even at the concert (“I love The Hills!” one girl shouted. “F*ck The Hills!” someone replied.). Is this what teen girls did to pass the time?


Jesse finally made his grand entrance with Freaky, a song from his new album, Departure. Sporting a silver suit and aviator glasses, the screams in the House of Blues was deafening. Girls were pushing each other to move closer to the stage in a wavelike motion. I tried to plant my feet firmly to the ground, but to avail; I was getting pushed around by people nearly 10 years younger than me. After performing a couple of new songs off of his new album, he “went back to where it all began” by performing his previous hits, Beautiful Soul and She’s No You. The lyrical content of his songs had changed drastically over the past four years. Before, he seemed to sing about girls from a distance and admire them. Now, he sang about deeper relationship issues such as break-ups and commitment. However, he didn’t sing them in the same pop tone as his previous two albums, Beautiful Soul and Right Where You Want Me. Instead, Departure carried an experimental vibe, with Jesse using hip-hop and electronic beats. His live performances were nearly as good as his recordings, which was refreshing since many artists these days seem to sound completely different (and incompetent) singing in person.


The highlight of the show occurred during the middle of his concert: the Oxygen performance. Every fan knew this was a famous Jesse pastime. At every concert, as can be seen on YouTube, Jesse picks a girl from the audience to go on stage to sit down as he serenades her with Oxygen, a song on the rerelease of his new album to be called Departure Recharged. When the instrumental for Oxygen played in the background, the screams of girls around me increased in intensity. They all wanted to be the one on stage. Jesse walked across the stage, examining each part of the room.


“Is she on this side of the room?” he said as he stood towards the right. The girls in that area screamed even louder. “Or is she in the middle of the room?” he said next. On cue, the girls in the middle pushed forward and screamed. He even looked towards the balcony, giving them a chance to believe they could be the one. After about ten minutes, he finally chose a girl form the far end of the area, a girl who had long wavy hair and was wearing a Jesse McCartney t-shirt and jeans. The height of the show also happened to be the height of the cattiness amongst the girls. Even though Jesse had announced to the crowd, “Everyone be nice to Mikayla,” the girls couldn’t help themselves but criticize.


“Oh my God, she’s so ugly!”


“She’s wearing a stupid Jesse McCartney t-shirt!”


“She’s not excited AT ALL!”


Everyone wanted to be the Oxygen girl, but did they know it also meant constant badmouthing from every jealous girl in the audience, as well as on YouTube after the video of the performance would be posted for all the world to see? I was growing weary of being surrounded by malicious teen girls and was ready to leave after Jesse closed the show with his hit, Leavin’. About one-third of the crowd trickled out after Leavin’, but the rest of the audience (including me) stayed for the encore performance of Body Language, a new song to be featured on the album rerelease. At the end of performing the encore, he threw a white towel he had used to wipe the sweat off of his face into the crowd. The girls who were in range to catch the towel tugged at it from every direction, eventually ripping it to claim a little chunk of it for themselves.


On my way out, I was tired, sweaty, and ready to get outside to breathe in some air. Even though I had a good time, it had been too many catty girls in too small of an area. My friends and I finally reunited by the wall by coat check to avoid getting caught up in the wave of people leaving. We asked the girls standing nearby to take a group picture for us. They wore bright green self-decorated t-shirts and high ponytails as if it were the 80s. Two of them gladly came to assist us while the rest of their group also got ready to leave. Our photo op kept getting interrupted by drunk people at the bar in the venue cutting between the camera and us. The other girls nearby us noticed this and were outraged.


"Excuse me! We're trying to take a picture here!" one of them yelled. The rest of the group linked arms and blocked anyone else from ruining the picture.


So teenage girls could be nice. We thanked them for helping us out and with that, the evening came to a close for me with a more positive impression of teen girls. In the end, we were all really just there for a good time.


(1395 words [with prior permission to exceed limit])

Monday, February 23, 2009

Ethnography Research Project: First Fieldnotes

I'm starting off my research by examining the availability of Orson's music for purchase on sites such as Amazon.com and iTunes. My thoughts and comments on the information I gathered are typed beneath the information in green.


Basic Orson Information:

Band consists of: Jason Pebworth (vocals), George Astasio (guitar), Kevin Roentgen (guitar and vocals), Johnny Lonely (bass), Chris Cano (drums)


Formed: 1999 in Hollywood, CA


Albums:

  • Bright Idea (released May 29, 2006, went platinum, #1 on UK Albums Chart, June 4-10, 2006);
  • Culture Vultures (released October 22, 2007; peaked on UK Albums Chart at #25 debut week) [both albums released in UK]


Singles:

  • No Tomorrow (released February 27, 2006, #1 on UK Singles Chart, Mar 19-26, 2006, #1 on UK Download Chart; previously released as free download on UK iTunes and eventually became the most downloaded single of the week);
  • Bright Idea (released May 15, 2006);
  • Happiness (released August 7, 2006);
  • Already Over (released November 13, 2006);
  • Ain’t No Party (released October 15, 2007)
[Most of Orson's singles have placed on the UK charts, but No Tomorrow has been the most successful single to date.]

Week of February 9th:

  • bebo profile not updated ("LA rockers" but London UK listed as hometown, profile created Aug 2006, prof. views 424669 times, 65508 fans, last blog post 440 days ago, last comment 61 weeks ago)
  • Orson official forum very up-to-date (multiple categories, but all having to deal with computer questions, not band questions)
  • Unofficial website updated Dec. 2007
  • MySpace up-to-date, but I can't message them for some reason
[The band's official website is gone! I tried going on orsonband.com multiple times. At first, I was met with a page that said something like, "This page no longer exists." Now, a page pops up that says that the site address, orsonband.com, expired on February 6, 2009, and "is pending renewal or deletion." Even though the band currently does not have an official website, they seem to be working off of their MySpace page instead. In regards to MySpace, I kept trying to message the people in charge of the band's page, but I am still as of now unsuccessful.]

Week of February 23rd:

(Reviews from 2006-2008) Amazon.com – Bright Idea (Red version) reviews (4), average rating: 4/5

The Netherlands: energetic, cites Beatles and XTC as possible influences

Toronto, Ontario, Canada: compares Orson to Hard-Fi, The Go-Betweens, The Beautiful South, recent Red Hot Chili Peppers

Winnipeg, MB: very 90s, for people who like Snow Patrol and Bloc Party

UK reviewer: bad review, thinks it’s overplayed on the radio


[I thought it was interesting that a UK reviewer would write a blurb about Orson on the American Amazon.com page and not necessarily on the Amazon.co.uk page. I'm thinking that it's possible that Orson's appeal to people in the Americas or other countries besides the UK is due to the fact that the band is obscure. As of now, Orson has not been overplayed on radio stations. Is this why there is an Orson following in the U.S. and Canada? Maybe it seems "cooler" to like Orson when not everyone else knows about the band.]


Bright Idea (Blue version) reviews (5), average rating: 4.5/5

Johannesburg, South Africa: bad review, only liked hit single, but was influenced by the “hot girl” in the video

New York, NY: saw them on Diana tribute concert airing and ordered the CD, loves it, considers himself an older listener

Atlanta, GA: saw them perform in L.A. before their move or possibly at the beginning of their move to London; feels the band is more “musically evolved” than Green Day and Foo Fighters

NJ: happy music

Snellville, GA: predicts the band will be huge in America


[I remember when the Diana tribute concert aired on t.v., I was excited to see British artists unknown in America perform because at that point, I had been mainly listening to a London radio station streaming online and knew of the bands/singers performing. Unfortunately on NBC, the concert was cut so that American viewers only saw artists that Americans would know (Elton John, etc.). I'm guessing that on cable networks, the concert in its entirety was shown, allowing American audiences to listen in on what has been popular across the Atlantic.]


Culture Vultures (2008); 1 review, 5 stars

LA: “LA to Orson, phone home”

11 albums sold on Amazon.com

Price range: $2.99 (for two songs), $9.49 (for three songs) to $30.99 (thirteen songs including one bonus track)

All imports, which means the CD cost is already higher than non-import CDs


[Universal UK was the one who manufactured the import albums available on Amazon.com. With people these days already finding it hard to pay at all for music, the appeal of buying a full album at around $30 is low. Luckily, online sites such as youtube.com and music streaming websites help fans listen for free.]


Amazon.co.uk reviews: much more than on US site, still mostly positive reviews as well

Price of full albums (current and past) is equivalent to $7.24 (much cheaper in UK!)

iTunes: Bright Idea available (43 reviews!)

Average review: 4.5/5 (extremely impressive)

Most Recent Review: Feb. 20, 2009!!!!!

tried to sort reviews by most recent to see when the latest review was posted, but can’t get exact date (looks to be extremely recent though, 2008 and possibly 2009)

gist: really great reviews, many asking for iTunes to offer latest album, Culture Vultures; want Orson to come back to America to “show us what we’ve been missing;” mostly 5-star reviews, some say they got hooked to Orson while going to one of their concerts while abroad (Ireland) or listening to them on Virgin Radio


[This information surprised me the most. I couldn't believe over 40 people reviewed Bright Idea. Not only that, but most of the reviews (except for about 3 of them) were 4-starred or above. Equally surprising was the date of the most recent review post (just a few days ago). So many of the reviewers expressed their wish to have Orson come back to the United States and be promoted here, but would it work? Would it make it in a currently hip-hop/R&B-pop dominated market here?


I was happy to see at least Bright Idea offered on the U.S. version of iTunes, although many reviewers wanted to see Culture Vultures available for download, too. I remember when No Tomorrow first hit the British radio airwaves in 2006, I tried to see if Bright Idea was available for download and it wasn't. The only song available for download from Orson at that time was the single, No Tomorrow, and nothing else. I can't recall if I tried to request Orson to be on iTunes (you can send a message to the iTunes store to request music you can't currently find available), but it's possible that enough people requested it. Now that I think about it, I think I requested The Hoosiers instead...]


iTunes Orson Biography:

genre label as “Rock, Pop/Rock, Adult Alternative”

named after Orson Welles, the director (although Wikipedia says the band was named after the sandwich which was named after the director)

perform in vintage suits and fedoras

Bright Idea got some notice in fall 2005 (in America)

British music press liked them when Orson toured in UK, opening for Duran Duran

Got relatively bigger fan base in Europe

2006, relocated to London after signing to Mercury and reissuing first album

iTunes labels Orson’s contemporaries as The Kooks, The Strokes, Kaiser Chiefs, Arctic Monkeys

Sunday, February 8, 2009

Ethnography Research Project Topic: Orson Across the Ocean

Orson, a pop-rock band originally from Hollywood, California, is fairly unknown in their home country of America, but over in the United Kingdom, they have chart-topping hits as well as records that go by unheard in the States. What is it about Orson's sound that makes it attractive to British but not American ears? Because of their successes in England, the band relocated to London and rarely, if ever, play at American venues anymore.

For my research project, I wish to examine Orson's American following and the ways in which the band still has fans on this side of the Atlantic. Through online sites such as Facebook, MySpace, and last.fm, I am hoping to see how Americans who listen to Orson were first introduced to the band's music and how they are able to remain active fans since the Orson material available in the United States (other than via Internet) is rare.

Other questions to be answered:
*What other artists - British or American - do Orson fans listen to? Do these fans consider Orson an American or British band?
*Where are these Orson fans mostly located? What is their age range?
*Do these fans want Orson to become more popular in America? Or is their fondness of Orson music due to the fact that it is relatively unknown here?
*Do American listeners of Orson try to connect with each other?

Monday, February 2, 2009

Hodkinson, 2004

Followers of the goth scene seem connected to each other, no matter in what region of the world they live. The goth community establishes and maintains these connections by use of traveling (to celebrations such as the Whitby Gothic Weekend), commerce, and media (especially with the Internet). According to Hodkinson, people in the goth scene are able to tell who else is like them, even without judging solely on appearances, causing us to infer that there is a sense of shared attitude and outlook on life or something beyond having similar fashion and music tastes.

Discussion Question: What other subcultures experience a similar connection followers of the goth scene have?

Cohen, 1993

In "Ethnography and popular music studies," Cohen stresses the importance for people to study music using a holistic approach, examining music and how it plays a part in people's lives, cultures, and societies. Ethnographic study goes beyond textbook learning and studying theory and requires fieldwork: coming into direct contact with the people being studied, their interactions with each other, their attitudes and perspectives. Cohen cites Ruth Finnegan's use of the word "pathways" as a better term to describe the overlapping, fuzzy boundaries of music worlds, stressing more the flow of musical processes rather than different types of music being unrelated to each other.

Discussion Question: What are ways to ensure that an ethnographer holistically examines a music culture? How should setbacks be handled?

Wednesday, January 28, 2009

Thorton, 1996

"Exploring the Meaning of the Mainstream" discusses the various definitions of "mainstream" and its meaning to cultural youth groups that wish to dissociate from it. Some believe mainstream to be a term that describes a dominant culture, while others tend to think it describes a mass culture. In order to organize youth cultures, clubbers often use preferences in music, dance styles, and fashion among others as markers for who is one of "us" and who is one of "them." Because of the multiple ways to determine what constitutes mainstream, ethnomusicologists use a variety of terms, such as independent vs. commercial or masculine vs. feminine, to describe what mainstream is and is not.

Discussion Question: How does "alternative" (not mainstream) music retain its identity now that current technology provides many opportunities for wide-scale popularity?